臺北一直在變，但也有一直不變的美好，維繫著過去與現代，傳統與未來，觀光傳播局精心打造臺北市最新觀光品牌識別「你所未見的臺北/Undiscovered Taipei」，正等著來自世界各地的旅客打開心胸細細品味，感受超越以往、前所未見的臺北。
Taipei is a place of constant change, yet also a place of beauties and charms that never change. Embracing past and present, the traditional and the future, the Department of Information and Tourist has carefully crafted a new tourism brand logo for the city – “Undiscovered Taipei.” Our city awaits travelers from the world’s four corners to come fill your senses and your spirit, reveling in tastes and sensations never before revealed in Undiscovered Taipei.